TaB was Coca-Cola Company's first sugar-free drink, introduced in 1963.  Its name was a play on the notion of people keeping "tabs" on their weight.

Although sales of TaB were surpassed by the introduction of diet Coke®, the brand still has fiercely loyal fans (I'm One!) who have been known to travel hundreds of miles to find their favorite drink.

Beware, the following contains many facts blended with editorial comments!

Coca-Cola has experimented with the formula over the years, but fans like myself have always stayed loyal and Coca-Cola finally returned to the original recipe, which uses Saccharin vs NutruaSweet as the sweetener, they also tested other combo blends like saccharin/sugar and saccharin/aspartame, fortunately they all failed.  Check out my Saccharin page for more details on the saccharin debate.
 

Coca-Cola, didn't just experiment with sweeteners, they made their loyal fans suffer through various favor options like Root Beer TaB, Orange TaB, Black Cherry TaB and various other bad ideas like TaB w/Calcium.  All these experiments almost drove even the most loyal fan away. (Packaging Images courtesy of TJ Wagner.)

Here is a Commercial from the 1980's. Realtime Player Required

In the mid 80's and early 90's they once again used TaB drinkers as guinea pigs and tried TaB Clear and Caffeine Free TaB, thank god the testing failed and they finally returned to the original recipe.  Here is a few samples of the packaging over the years.

Of course, TaB originally was distributed in bottles and it was offered in all packaging types until recently when most local bottlers limited production to only 12 oz. Cans.  TJ Wagner's TaB website has many other examples of the bottles and cans used over the years.

Please Note: The World of TaB Soda is not affiliated with, maintained by, or in any way officially connected with the Coca-Cola Company or any of its affiliates. Images and sound files presented here are copyrighted by the Coca-Cola Company. No permission or use of its content is granted or implied. These pages are intended for entertainment purposes only.